Shoes & Apparel

New Innovations from Greg Norman Golf Apparel

By Roger W. Roberts

Greg Norman PlayDry Two Below PoloGreg Norman Collection Golf Apparel has been a leader in the golf apparel market for a number of years, and they just keep getting better. Combining function with style has been their specialty. Greg Norman Collection Golf Apparel continues to rise above the competition with state-of-the-art fabric technologies. They have introduced two new Play Dry styles: Play Dry 2-Below and Play Dry ML 50.

Play Dry 2-Below is a cool-to-the-touch yarn that climatizes the body. This lightweight performance fabric is designed to create four silhouettes, each carefully coordinated, in different athletic-inspired patterns to accommodate individual style. The contemporary yet subtle color story fills out two polos featuring a three-button placket, one zip polo, and another mock.

Greg Norman PlayDry Performance Polo @ Golfsmith“Our number one priority when constructing performance apparel is to stay as fresh and get as technical as possible,” says Eddie Fadel, director of sourcing and product development for the company. “Play Dry 2-Below represents our most advanced development in technical yarns.”

Luxury Play Dry takes things even further with the ML 50, the Greg Norman Collection’s highest-gauged polo. This polo’s silk-like finish is a product of a fine knitting process, which also ensures excellent moisture-wicking and UV protection. The Signature Series is the collection’s sportswear line that combines a high-performance foundation with contemporary styling in luxurious fabrics.

“Sales of Signature Series have far exceeded our expectations since launching at the PGA Merchandise Show last year,” says Suzy Biszantz, Greg Norman Collection CEO/President. “With the addition of ML 50, we continue to lead the market in technical fabric innovation with luxurious styling.”

Built upon a unique combination of performance, luxury and style, Greg Norman Collection, a subsidiary of MacGregor Golf Company, is a leading worldwide marketer of golf-inspired sportswear for men and women, influenced by one of the world’s leading golf professionals.

Roger W. Roberts writes for Platinum Premiums, your source for corporate logo golf apparel, including personalized Greg Norman Collection golf shirts.

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